Ads run without a plan
Ads set up once and never checked often spend money on the wrong people.
Marketing for Virginia trade and service businesses
Get found online.
Get more jobs.
We build your website, get you showing up on Google, and run your ads, so more people in your area find your business and call you.
- You own every account
- Month-to-month, no contract
Get a free marketing quote
Tell us about your business and we'll put together a quote for the services that fit your goals and budget. No cost and no obligation.
Thanks, we've got it.
We'll look over your business and reach out with your quote within one business day.
Most businesses don't have time for marketing
Good work brings referrals, but referrals alone are hard to grow.
Calls get missed
When you're on a job, a missed call often goes to whoever answers next.
No way to track results
Without tracking, it's hard to tell which ads actually bring in jobs.
What we do
Everything a local trade business needs to get found and hired: a website, Google rankings, paid ads, video, reviews and automation. Start with one service, or combine them into a monthly package built around your goals and budget. We set it up, run it and report on it.
- 01Website developmentA fast, professional site that turns visitors into calls.See details ↓
- 02SEORank on Google and Maps for the searches that matter.See details ↓
- 03Google AdsTop-of-page ads and Local Services Ads, paid per lead.See details ↓
- 04Facebook and InstagramLocal ads that reach homeowners before they need you.See details ↓
- 05Video adsShort ads cut from your own job footage.See details ↓
- 06Google profile and reviewsAn active listing and a steady flow of new reviews.See details ↓
- 07AutomationMissed-call texts, follow-ups and scheduled posts.See details ↓
- PackagesBundle what you needTell us your goals and we'll put together a monthly package.Get a free quote ↑
Website development
A professional website built to turn visitors into calls.
Built for your business
Your services, the towns you serve, photos of your work and your reviews, all in one place.
Made for phones
Most customers find you on their phone. Your site loads fast and has a tap-to-call button on every page.
Kept up to date
New services, photos or hours? Tell us and we update the site for you.
Search engine optimization (SEO)
Show up on Google without paying for every click.
Local search
Pages for each service and town you cover, so you show up when people nearby search for what you do.
Google Maps
We work on your Google listing so you appear in the map results for your area.
Tracked monthly
We track where you rank for the searches that matter and show it in your monthly report. SEO builds over a few months.
Google Ads and Local Services Ads
Show up at the top of Google when someone near you searches for what you do.
Local Services Ads
The first listing people see on Google. You pay per lead, not per click, and get a Google Verified badge. We handle the verification paperwork.
Search ads
Ads for the exact services and towns you choose. We review the searches every week and block the ones that waste money.
What you do
Set your monthly budget and answer the phone. We set up, run, and adjust everything else.
Facebook and Instagram ads
Reach people in your area before they need you.
Local targeting
Ads shown only to people in the towns you serve.
Lead forms
People can request a quote without leaving Facebook or Instagram, and you get it right away.
Retargeting
Follow-up ads for people who visited your site or watched your videos but didn't call.
Video ads
Short ads made from your own job photos and footage.
You send footage
Phone videos and photos are enough. We send a simple shot list.
We edit
Cut to 15 to 30 seconds with captions, your logo and phone number.
Every format
Versions sized for Facebook, Instagram, Reels and YouTube.
Google Business Profile and reviews
Your Google profile is often the first thing customers see.
Profile setup
Accurate hours, services, service areas and photos.
Weekly posts
Updates with your recent work so your profile stays active.
Reviews
An automatic text asking happy customers for a review, plus replies to every review for you to approve.
Automation we set up for you
Tools that catch missed calls and follow up for you. Set up once, then running in the background while you work.
- Missed-call text backCallers you miss get a text within a minute so they don't call someone else.
- AI chat repliesQuestions on your website and Facebook get answered right away.
- Social media postsRegular posts from your job photos, scheduled for you.
- Past customer campaignsTexts and emails for seasonal reminders, follow-ups and review requests.
- Landing pagesA page for each service, built to turn ad clicks into calls.
How we work
Four steps from first call to ongoing results.
Intro call
We learn about the business and get to know exactly what you need.
Setup
We build your website, ads, tracking and automations. You own every account.
Launch
Ads go live, and we watch them closely for the first few weeks.
Ongoing
We adjust every week and send you a monthly report.
What we need from you: account access, photos and footage, and a monthly ad budget.
What you can expect
Clear reporting and simple terms.
Every month you'll see
Monthly reportSample
Ad spend$1,500
Calls and leads50
Cost per lead$30
Booked jobs14
What we changed and why
- Blocked search terms that brought clicks but no calls.
- Moved more budget to the ads with the lowest cost per lead.
- Added a new video cut from last week's job footage.
Sample figures to show the layout. These are not client results.
Why work with us
- You own your accounts
- Ad money goes straight to Google and Meta
- Month-to-month, no contract
- You deal with us directly
Who we are
We're a three-person marketing agency based in Charlottesville. You deal with us directly, and we build and run everything ourselves.
Moosa Ahmed Co-Founder
Head of Finance and Business Development
- Finds new local clients
- Leads the intro calls
- Runs billing and budgets
Henry Baumann Co-Founder
Head of Operations
- Onboards each new client
- Coordinates every launch
- Keeps reporting on schedule
Ian Kent Co-Founder
Creative Director
- Leads the creative work
- Makes video ads and posts
- Designs websites and landing pages
Contact
Call or email any of us to set up an intro call. We'll learn about your business and what you need.